It’s the last push of the year for businesses, as the offices and event calendars are filling up and light is finally on the horizon. Can you believe that Christmas is nearly upon us – so much of our time has been out of the regular, reduced to working strangely, communicating differently. It’s an ALL IN approach this Autumn to improve, increase and intensify our efforts to drive sales and build on your brand offering in new and exciting ways! Freshening up your marketing objectives and shifting focus to improve messaging – trying new ways to connect, reshaping creative and trialling new methods of reaching prospects, connecting with customers through inventive ways to give you the edge against competitors – which is what we all want to see!
Our clients have been doing just that and reinvigorating their marketing plans for impact and to align themselves with a new audience and sustain their competitive advantage.
Going for growth Cefetra
Our client Cefetra Grain continue to go for growth, it was a busy summer to say the least for them, with event after event and open days galore as they were able to connect with customers again face-to-face, giving them a first-hand experience of Cefetra. They are now taking every opportunity to unveil why they lead in Grain trading! For 2022 OWB are working in collaboration with Cefetra as they position themselves at the heart of British farming, supporting farmers across the UK. With the intention of gaining recognition as an ingredient company, along with increasing awareness of the company, targeting new potential customers.
HGP 2.0 is here and it’s here to stay.
As they go all in for Autumn, Housing Growth Partnership launched an additional £300m worth of funding to support housebuilders as part of their 2.0 project. This investment will help to accelerate housebuilding across the UK. On the date of the announcement, OWB launched a refreshed homepage and social media campaign, resulting in thousands of impressions, increased followers and uplift in web traffic, which is expected to only increase as the campaign builds momentum.
All in for Auriga
Our not-for-profit client Auriga are all prepared for a harsh winter coming up and are bracing themselves for turbulent times ahead. Supporting clients in financial difficulties, OWB has been helping Auriga to drive awareness around consumer debt and financial advice with recent coverage in national press, to support their customers in every means that they can.
Medical Moulded Products
Looking to reach new prospects, Medical Moulded Products . have certainly gone all in for Autumn with the launch of their Direct Marketing campaign ‘Innovation News’, highlighting their latest products and innovations. Delivered with a personal letter from the managing director, Innovation news has landed around science parks across the UK. The campaign was then also amplified through social, email marketing and the website – resulting in direct leads, increase in traffic and engagement across their LinkedIn profile.
British Motor Museum
Be sure to drop into British Motor Museum with the family if you fancy a fun day out this Autumn, with a whole array of special events upcoming! Take your pick from one of the following:
- Get quizzical, a new British Motor Museum Quiz Night launches 9thNovember, which is the first of a new series of “Museum Lates”, taking place over the winter months.
- Spotlight on Science – a fascinating new light focussed event is being held this half term. Their mad scientists shine a light on headlamps and the science behind them.
- E-Sports – British Motor Museum have teamed up with the prestigious University of Warwick to allow visitors to immerse themselves in the world of e-sports.
- In November British Motor Museum are also teaming up with ‘Young Driver’ to offer classic car experiences and young driver lessons.
Let’s finish off the year on a high and get focused! Get in touch with the team and we will review your brand and strategy to ensure that you make the right positive impact, to invigorate and freshen your marketing approach. Contact andy@owb.uk.com for a coffee and a chat!
