Whilst awards ceremonies give us an opportunity to get glammed up and enjoy a night of fizz, food and celebrations, there are also myriad business benefits to winning awards, far beyond a pretty badge to put on your website! In this latest blog, we talk about how investing time and energy into your awards submissions can be hugely beneficial.
- A proven increase in sales
According to Best Business Awards, award-winning small businesses can see a 63% increase in income and a 39% growth in sales. - Improved credibility
Being able to make a quantified, credible claim, especially from well-known or well-respected industry bodies, can go a long way in solidifying your reputation as an industry expert. - Boost staff morale and attract talent
Awards events are a great opportunity to get your team together, particularly with common remote working environments being commonplace. The legacy of the award win can extend into attracting and retaining talent for your business, and is an excellent differentiator in an employee’s market. - Free publicity
Often, event promoters and organisers will provide a range of free marketing and PR for awards finalists and winners, meaning you can get your name out there to new audiences who perhaps haven’t come across your business previously.
How to win awards for your business:
- Choose awards that align with your values.
- If your business has quite a niche customer group, aim for awards specific to your industry.
- Think local if this will be more impactful for your customers.
- Look at awards that your competitors have received.
- Ensure the awards are meaningful and credible, with your customers in mind.
- Perhaps look at your team, and how you can use awards to reward specific members of staff.
If you’d like to look at integrating awards submissions into your strategy, OWB are the Can-Do Creative Team with the power and experience to help. From entering the right awards for your business, to support with writing your submission and outshining your competition, we are here to help. Get in touch with the team today.
