Our first Comms Crowd of 2025 was a powerhouse event, bringing together over 55 brilliant delegates for a day packed with strategy, innovation, and bold thinking. Held over at DRPG’s 212 studios, this exclusive experience was designed to help brands stay ahead, push creative boundaries, and craft strategies that will drive real impact in 2025.
With six interactive sessions, nine expert Q&A panellists, and a 50-strong team of presenters, organisers, and behind-the-scenes pros making it all happen, the energy in the room was electric. And, because no OWB event is complete without a little extra flair, there were 60 buckets of popcorn, 99 pink balloons, and, of course, one iconic long-arm selfie to mark the moment.
How to Build a Standout Brand in 2025
In a fast-moving digital landscape, brands that evolve, embrace change, and challenge convention are the ones that thrive. That’s exactly what Comms Crowd 2025 was about – thought-provoking workshops, hands-on sessions, and real conversations that gave attendees actionable insights to take their marketing, branding, and creative execution to the next level.
Some of the biggest marketing and branding trends that took centre stage included:
- ABM in B2B marketing is more powerful than ever, but only when done with the right targeting and precision.
- AI in creativity isn’t a replacement; it’s a catalyst. Brands that use AI strategically will push creative boundaries rather than cut corners.
- Video storytelling remains a game-changer. Brands that master on-camera presence, storytelling, and audience engagement will win.
- Brand craft is the key to differentiation. In an oversaturated digital world, strong branding, unique messaging, and creative execution are what cut through the noise.
OWB Unveils Its New Identity as The Brand Craft Agency
This year’s Comms Crowd was a particularly big one for us, as earlier this year we reintroduced ourselves as OWB: The Brand Craft Agency. We craft brands that stand out, connect, and lead. And seeing the energy in the room, the excitement around our new direction, and the impact of our work firsthand confirmed that this evolution is exactly what the industry needs.
What’s Next? Let’s Craft Something Big
If Comms Crowd 2025 proved anything, it’s that we can help brands craft anything they need to dominate 2025, no matter the industry. Whether it’s brand strategy, creative execution, digital transformation, or AI-powered content, we’re here to make it happen.
But the momentum doesn’t stop here. If you’re ready to elevate your brand, let’s talk.
