Video Marketing; the term itself seems to have exploded over recent years, in fact 5 billion videos are watched on YouTube every single day. Videos on landing pages can increase conversion rates by over 80%*! Well, if this is the case then it’s time to take the powerful platform seriously if you haven’t already, as part of delivering a cut-through brand experience – *93% of brands also say they’ve gained a new customer via video on Social Media*.
We talk a lot as marketers (perhaps too much!) about projecting your brand to a wider audience and especially post-lockdown how we can reinvigorate a marketing strategy and creatively bring a brand to life. The surge in popularity of video as a content marketing format isn’t a blip, it really can open up the world and audiences to your brand.
According to a report from *HubSpot Research (2017)more than 50% of consumers want to see videos from brands more than any other type of content – statistics aside why exactly is this?
- We love it! – Consumers have proven to be more responsive to Video Marketing, as the information being presented to them can be easier to digest, more entertaining and engaging for them.
- Super Shareable – Video is highly shareable across multiple platforms and is accessible to anyone on the internet to watch, which for marketers means we can better measure the video’s engagement levels and exactly how consumers are responding to the content – potentially showing great return on investment!
- Increased conversion rates – Not only is it fun, emotional, shareable and great for ROI, a growing consumer preference has meant video marketing has been used more for converting and lead generation.
The facts speak volumes, according to HubSpot Research (2017)*, videos on landing pages are capable of increasing conversion rates by over 80% and the mere mention of the word “video” in your email subject line increases open. rates by 19%, 90% of customers also say videos help them make buying decisions.
Breathe innovation through film
Having explained as to why Video is such a powerful force that should be mastered as part of your marketing toolkit, here are some examples of our very own.
OWB certainly have an extensive portfolio and the know-how when it comes to filming and producing innovative videos for clients; from case studies to interviews, product films to virtual reality – we’ve done it all!
OWB have produced various types of films, serving different purposes for clients, but all proving how powerful film can be.
Watch our Showreel here https://youtu.be/f–IORxtXdY
Here are some examples –
Testimonial Films: These are key for reputation building, and building loyalty and advocacy, as we found when working with BNP Paribas Leasing Solutions.
Explainer Videos: The perfect tool for helping customers learn more about your products or services, and to better understand key functions.
Case-study Videos: Interview style videos are great for conveying information or product sales pieces. Capturing piece to camera interviews with internal experts or thought leaders in your industry will help build trust and authority.
Animated Videos and Virtual Reality filming: A new exciting tool, VR is perfect for scene setting, creating an immersive experience for customers, helping to bring concepts to life.Some superb examples below:
https://www.owb.uk.com/portfolio/kpmg-virtual-reality/
https://www.owb.uk.com/portfolio/nationalgrid-vr/
Growing consumer preference has led to a video explosion in content marketing, the countless statistics and facts prove its value. OWB has the know-how to bring your video strategy and brand to life, to find out more call Andy 07779304579 or email Andy@owb.uk.com.
Sources:
*digitalmarketinginstitute.com, 2020.
*https://www.hubspot.com
