- Iconic appliances brand, Samsung, is known all over the world for its wide range of products. We recently partnered up with them to promote Samsung’s Customer Cashback offer on its cleaning products range for Spring 2024.
- This digital campaign needed to be equally as impressive as the brand’s product line. And it was up to us to highlight how its advanced cleaning products make household chores easier and quicker, freeing up more of the buyer’s time for enjoyable activities.
This campaign featured several key elements to ensure success, with a clear call-to-action to shop the deal and encourage purchases. This included vibrant, show-stopping banners featuring the Ecobubble Washing Machine and the Bespoke AI Cordless Vacuum, designed to demand attention. These interactive ads quickly showcased the impressive functionality and benefits of the Ecobubble technology and AI-driven vacuuming, grabbing user interest in an instant.
To ensure maximum reach with the right audience, the ads were strategically placed on relevant web pages frequented by the target audience (such as home improvement sites, cleaning tips blogs, and lifestyle and family websites), and we utilised data-driven targeting to reach potential customers who were already interested in home cleaning solutions. By putting this campaign in front of the right people at the right time, it made it more likely that they would take that exciting next step and treat themselves to these new products.
The entire digital campaign was a huge success, drawing in high visibility on popular web platforms. This helped create additional positive sentiment towards the Samsung brand by showcasing the innovative and time-saving home appliances in a fun, interactive way.
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