Another year, another round of boat shows. It’s a hard life working with our fantastic client Princess Motor Yacht Sales – life’s a breeze you could say! The OWB team took a little trip over to ExCel London to show our support, and of course to look at many of these stunning boats up close.
The world-famous London Boat Show saw over 347 exhibitors and boasted 65 global and European product and boat launches. Princess were showcasing 5 motor yachts from their extensive range with the World Premier of the Princess V50 and a London Premier of the Princess 55 and V40.
Princess’ stand was superbly busy as normal, with the hospitality area fit to burst and considerable queues to look around the boat. It was a profoundly successful day, with some really positive interest and a couple of sales from the 5-day event.
A massive highlight to the show was Princess scooping up another award to add to their ever-growing collection. They won their category of Sportscruisers over 45ft at the Motor Boat Award 2018 with the Princess S60.
Judges said, “A category with some real variety but one boat stood out. With timeless style, effortless performance and a high quality, cleverly laid out interior.”
OWB are very proud to call Princess one of their much-loved long-standing clients. We have handled all creative from brand messaging, design, print and have developed many pieces of collateral for them over our 8-year relationship. We are excited to set sail away on our next voyage with Princess.
