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Make this the summer of StayCreation!

By 30th June 2021News

If you cannot be travelling abroad, if you cannot be flying off to somewhere else, at least fly off creatively with your brand. Make sure that you have a robust, creative strategy this summer, ahead of autumn and winter to capitalise on growing  sales, new markets and enhanced selling opportunities.

 

Our simple 5-step StayCreation plan will make sure that your brand and your marketing stays fresh.

1

Your Brand

Review, test and check the value proposition around your brand. Is it consistent and creative and is it supporting how your business might have changed.
2

New Opportunities

Review your market and media opportunities, revisit media – there are fantastic deals to be had with publishers on all platforms. Inspect different media types and review their offer to see whether radio, display, trade events and advertising or TV can play part of your media mix.
3

Your Messaging

Take a health check on all messages across your social platforms, PR, media and ensure you are aligned across all touchpoints.
4

Internal Communications

Are your internal messages as creative as they can be? Are you talking to your people and teams? Are they as aligned as the world constantly changes? Are they sharing the same goals that your business and your marketing aspire towards?
5

Stay Creative

You have heard it before; stay creative, think differently, what opportunities are ahead that are different and will make you stand out from the crowd.

Talk to OWB, make sure if you are staying at home that you at least stay creative.

Video soundtrack courtesy of bensound.com

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