We know all too well that the old ways of teaching no longer cut it in today’s fast-paced, technology-driven world. Lecture-style training sessions and generic e-learning modules are no way to get your team inspired, but they are a great place to learn how to sleep with your eyes open.
Instead, it’s time to invest in something bigger that actually gets your people engaged with the content. That way, they are really learning on the job, and they’re enjoying it in the process, which is also a great factor for boosting retention!
With this in mind, we’ve made it our mission to rethink corporate learning from the ground up. By placing the audience at the heart of everything we design, we’re creating experiential learning journeys that don’t just deliver results, but truly connect with the people powering your business’ success.
Don’t believe us? Well, take what we’ve done with iconic brand Canon. Rather than roll out a standard diversity and inclusion training session, we created “The Whole You”, a powerful film that brought the company’s inclusion story to life.
By tapping into the authentic experiences and emotions of Canon’s employees, we inspired them to embrace their true selves in the workplace. The result? A 15-spot jump in Canon’s ranking on the UK’s Inclusive Top 50 Companies list, demonstrating the tangible business impact of cultivating a culture of belonging. Pretty powerful stuff, right?
The power of choice
But impact doesn’t have to mean grand, sweeping changes. Sometimes, it’s about the small, meaningful moments that add up. And that’s exactly what we achieved with our Hyundai dealer training experience. We put on an incredible day of learning with everything from lab-style learning sessions to interactive exhibits and even a gamified test drive.
But the most important thing we did was empower participants to craft their own learning paths. By allowing them to pick and choose what they truly wanted to learn about, as well as how and when they do this, they’re ultimately more likely to really take in the content and apply this going forward. In this instance, dealers raved about the freedom to select their schedules and customise their programs, which is a real testament to the power of learner-centric design.
And personalisation with learning does take many forms. For the Boots Scent-sational Summer Fragrance Virtual Event, we encouraged personalised engagement in a completely different way. Our team developed a bespoke registration and broadcast platform that seamlessly combined live chat, emoji reactions, and other interactive features, allowing Boots’ fragrance staff to not only absorb the latest industry insights, but also engage with each other and the brand representatives in real-time. The result? Heightened enthusiasm, stronger product knowledge, and ultimately, enhanced customer service.
Staying ahead of the curve
Of course, delivering transformative learning experiences requires a deep understanding of the latest technologies and trends, as well as a focus on people. That’s why we’re at the forefront of AI integration, making the most of cutting-edge tools to create memorable experiences that stay relevant as we continue to progress as a society.
But the true magic happens when we consider technology as an enabler, not a solution in itself. And when it came to partnering up with Chivas Brothers, we put this principle into action by crafting a scrapbook-inspired visual theme that captured the essence of Chivas’ distilleries. By crafting a training experience that was as visually striking as it was informative, participants left with a deep appreciation for the brand’s heritage and a renewed passion for their roles as brand ambassadors.
We know this because when it comes to measuring the impact of our work, we’re constantly collecting data to prove the tangible value of our solutions, plus the human impact of your learning initiatives, right from the very begging of your event up to the post-comms.
Culture is key
If you can’t tell by now, we’re pretty relentless in our drive to foster a true learning culture, one where professional development isn’t just a box to check, but a strategic imperative and ultimately, something your people enjoy.
This means empowering leaders to model the behaviours they wish to see, championing diversity and inclusion at every turn, and constantly challenging the status quo.
Because let’s face it – learning is a battle marked by biases, scepticism, and competing priorities. But we refuse to back down.
In a world where the only constant is change, the ability to learn, grow, and adapt is the ultimate competitive advantage.
That’s what’s so special about Learning Live.
By Ollie Kettle
