Get Up, Get Tested, Get Back to Normal is created, written and designed for the City of Wolverhampton Council, supported by the NHS and West Midlands Police, highlighting how twice-weekly testing can enable people to get on with their lives safely.
Out of home media around the city, digital and bus panels and paid/organic social media executions promote the importance of people getting tested before they go about their usual business – like heading off to work, going to places like the gym or school, or meeting up with friends.
The campaign features local people including a Bilston market trader, a contractor working on the transformation of the Civic Halls, WV Active members and pupils from The Kings Church of England School.