The majority of small business owners now have websites, even though some of these are just to provide the company with an online presence. No matter what size the company is, it’s still important that your website reflects the business to your target market. If you think your website needs a re-design, then here are some interesting facts to keep in mind:
Fact #1
All browsers render sites slightly differently and will load different elements in different orders. With this in mind browsers make it tricky for you to create a website that provides a great experience for all users.
Make sure your website looks good and functions properly across many different browsers
Fact #2
Even a 2-year-old website may be too old! Technology is constantly moving forward at lightning speed and so website design and developments must change accordingly. An old and outdated website runs the risk of not displaying properly in all web browsers.
Make sure you refresh your website design and development every day – these don’t have to be full re-developments, but can be small adjustments.
Fact #3
47% of people expect a web page to load in two seconds or less.
With 39% of people stop engaging entirely if images take too long to load. If you manage to keep hold of them for this long, the average user will then take half a second to make up their mind.
You MUST make a good first impression.
Fact #4
You need clear call to actions throughout the website. Over 70% of small business websites fail to display clear and effective call to actions.
Call to actions help trigger a purchase or an action. They need to be bold and they need to clearly stand out to help increase the chance of conversion.
Fact #5
Design dictates where users will focus on your website.
People can be impatient, if they’re unable to skim through your website and identify important information quickly then they’re likely to leave. A well designed website can help to direct users to the most important information on the page and therefore improve the users experience.
Fact #6
A mobile-friendly website is a must. 60% of website users say they will not recommend a business that has a badly designed mobile site. A responsive design can and will help your business improve rankings within search engines and increase organic traffic as a result.
At the end of the day, 94% of visitors stopped trusting websites with poor web design. If you feel that your website design is holding you back, then get in touch with OWB today by calling 0121 766 6571 .
