You might have heard of http and https, but what are they? What is the difference between the two? Http stands for Hypertext Transfer Protocol and https means Hypertext Transport Protocol Security, the latter meaning that the website is secure and the user is protected with data being is encrypted from webpage to server.
In 2014 Google announced an algorithm update whereby websites with https would see a minor increase in rankings. Fast forward to 2017, this has drastically changed and 40% of organic listings are now https. Google has since mentioned that in the foreseeable future they are “striving to have a secure web by default”.
Other reasons to have a secure website:
Trust:
Most people are becoming more aware of online dangers and this increased general awareness might mean that you are missing out on traffic if your website is not secure. If your website is an E-commerce site where users make purchases then https is an absolute must. Is it necessary for brochure websites? In the past it was not considered necessary, but with the change in Google Algorithms there is a definite trend towards this.
Some web browsers such as Google Chrome will also label http websites as insecure and warns the user that the connection is not secure. 84% of users would abandon a purchase if the connection wasn’t secure.
Https websites also have faster loading times, which could increase your conversion rate.
Are you ahead of your competitors? Making small changes such as making your site secure can positively influence your SEO as well as offering your customers a secure experience. Speak to us today and find out how we can help!
