AI (Artificial intelligence) is infiltrating everyone and everything. You may think that you’ve suddenly woken up in a scene from I, Robot … but no, it’s February 2023. However, are AI bots beginning to take over the world. Should we be worried?
Many of you will have already heard of self-driving cars, manufacturing robots or have been irritated by the little chat bot in the corner of your browser screen. But are you aware that AI has now been developed to assist with marketing.
It can create copy from a simple description –
It can even create an image from keywords, so from…
This (the brief):
Hand drawn cute gnome’s face in autumn disguise holding pumpkin and maple leaf, detailed face, concept art, low angle, high detail, warm lighting, volumetric, godrays, vivid, beautiful, trending on artstation, huge scene, grass
And this is apparently what I look like in the AI animation world!
From this…
…to this!
There’s not much it can’t do.
So how will AI shape the future of marketing?
It has the potential to create a lot of opportunities for businesses and marketers. AI will help us in many ways, from automating repetitive tasks to generating content ideas at scale.
It can also help in predicting customer behaviour and providing personalised recommendations.
The future of marketing is set to be greatly impacted by the integration of artificial intelligence (AI), so get ready to experience a whole new level of personalised, data-driven, and automated marketing campaigns!
With AI, businesses will be able to offer highly personalised marketing experiences to each of their customers, leading to increased customer satisfaction and better marketing outcomes. Say goodbye to one-size-fits-all campaigns and hello to highly targeted messaging and advertisements.
AI’s predictive analytics capabilities will allow companies to make informed decisions about their marketing strategies by analysing vast amounts of customer data. This means marketers will be able to understand their audience better and predict consumer behaviour, leading to more successful campaigns.
The integration of AI in marketing will also lead to greater automation of routine tasks. This will free up marketers to focus on the creative and strategic aspects of marketing, allowing them to bring their best ideas to life.
Finally, AI will help optimise various aspects of marketing, such as ad placement, targeting, and budget allocation. This means businesses can expect to see improved marketing outcomes with AI, all while making the most of their marketing budget.
In conclusion, the future of marketing is bright with AI. So, buckle up and get ready to experience the power of personalised, data-driven, and automated marketing like never before!
